Strategic marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Strategic marketing - Essay Example This is known as the global village where we can connect or communicate to anyone anywhere in the world with internet connection. We can imagine how technology and this new innovation can benefit everyone who has a computer and an internet connection. The internet itself creates a community or a group of people with shared relationships and common beliefs and aspirations (MacLaughlin 2007, 3). Through this created community, we can share experiences and interact with people. Non-profit organizations are into this new stream. In fact, it is these organizations that can benefit the most because there are many individuals and entities that use social networking as a tool to communicate or propagate. Social networking sites are popular to the young and old and to almost every class of society that introducing one’s name or brand comes in handy. We have Facebook and Twitter, LinkedIn, Myspace, Myheritage, and many more. These sites are categorized according to the target audience t he founders or makers wished to link or network with. There are sites that are purposely for non-profit organizations, for charity such as SocialVibe, or for business such as Talkbiznow. All these have their target audience and people or users who log in to the sites and have goals which are precisely for networking, interaction and communication. If we want paid advertisement, we can log in to popular websites, ask administrators for information and post your advertisements. But social networking is free. Non-profit organizations can post and register their organizations’ names and in a few minutes, they can have a free website. Facebook provides website features where we can link to friends and various organizations with different motives and goals. Through these free websites, an organization can promote and spread its name and objectives to a wide audience which is the virtual world. There are also websites where we can blog or post articles, photos and videos. A website can have greater visibility if its search engine optimization (SEO) is rightly or adequately managed. This can be done through articles and videos with popular search words. The more a site appears in search engines, the more it is visited by web users and its popularity can spread like wildfire. A website can be searched through links and it is through links that determine the ranking behavior. (Enge et al. 2012, 342) SEO is an internet marketing strategy. It works through search words, for example, if you use Google as a search engine, you type the word of a topic or subject or site you want to search. The typed words can produce a list of websites or links. How an individual or organization manages search words in their website will determine how visible the website is to the virtual world. An effective SEO will make a website viral and a viral state will produce thousands and millions of visitors to your website. But the process of SEO is not easy and requires skill and competen ce. (Jones 2010, 2) 2. You are the Marketing Manager of a not for profit organization and have just hired a Curtin graduate. You want to brief him/her before he/she starts. What in your opinion are some of the most important things that he/she needs to know about working in a not for profit organization. The first thing that a new member should know is the mission of the organization. The mission of a non-profit organization is very much different from the mission of organizations for