Customer Care In Ghanaian Hospitals Dissertation - 2

Customer Care In Ghanaian Hospitals - Dissertation Example Quantitatively, patients of the hospital were given the questionnaire to respond to. The questionnaire contained questions that bordered on several areas of customer care services and practices including the environment of the hospitals, the hospital premises, the staff of the hospitals, and the facilities available at the hospitals. Qualitatively, staff and other stakeholders of the hospitals were engaged in an interview where they gave a professional perspective on the issue of customer care at the university hospitals in Ghana. On a generalized view, the results that were gathered have shown that there is a high level of customer satisfaction at the university hospitals in Ghana. This line of the result was agreed by both patients and staff. However, some core areas of customer satisfaction where it was expected that there would be a balance between practice and what is currently accepted as best practice were found to be lacking. Example of this has to do with the use of informat ion technology in reaching out to customers and creating a virtual healthcare system. Based on the findings, it has been recommended on the need for the university hospitals to ensure that the customer service practice they render become those that will match current needs of the globalized health sector. It would be noted that for the greater part of the discussion that was performed, the researcher looked at the results that were produced from the questionnaire distributed to patients of the hospital on their views and perspective on customer care practiced within the university hospitals in Ghana. In this section of the discussion, the researcher takes a look at the qualitative results that were produced from staff and other stakeholders of the hospital through an interview that was conducted among these stakeholders.